Free Report - Animal Health & Wellbeing
The Australian animal health and wellbeing market is shifting. Our intelligence report maps what's changing and where it's heading.
This report contains:
A clear-eyed look at the market conditions shaping business decisions in 2026 and beyond
Five key trends - from longevity science to biomonitoring technology - with commercial examples across companion animal, equine, and farmed animal sectors
How AI is changing the way buyers find and evaluate brands
A strategic perspective on what this means for your marketing, from our team of marketing strategists
If you want to understand what is actually happening in this market - and use that understanding to make better decisions - this report is for you.
From the team at PBC
As a strategic marketing consultancy specialising in animal health and wellbeing, keeping our finger on the pulse of this market is not optional - it is part of how we do our job well.
What we are seeing is genuinely interesting. The market is expanding, the science is advancing faster than most businesses have had time to absorb, and new commercial opportunities are opening up across companion animal, equine, and farmed animal sectors simultaneously. There are also real challenges - rising costs, a more demanding buyer, and a rapidly changing digital landscape that is reshaping how brands get found and evaluated.
We put this report together to share what we're seeing. It draws on verified data and primary sources across every major category in the market, and reflects our current thinking on where the opportunities lie and where the pressures are greatest.
We hope it gives you clarity on what is shifting, where the challenges are, and what the opportunities might mean for your business.
- PBC
Australia's only strategic marketing consultancy dedicated to animal health and wellbeing
Melissa Smith
Director of Strategy & Growth
Erin Michie
Creative Director
Tarryn Michie
CEO
What's inside
The operating environment has changed
Costs are up, margins are under pressure, and the landscape has consolidated in ways that affect every category. Do you know exactly where that leaves your business?
Benefit #1
Brief description of benefit as it applies to their specific situation
Brief description of benefit as it applies to their specific situation
Buyer behaviour has evolved
Whether your buyer is a pet owner, a horse trainer, or a livestock producer, their expectations have shifted significantly in the last three years. The report unpacks how and why.
Benefit #2
Brief description of benefit as it applies to their specific situation
Brief description of benefit as it applies to their specific situation
The trends reshaping this category are already commercial
This report covers trends that are happening right now, with specific examples across species and product categories that may surprise you.
Benefit #3
Brief description of benefit as it applies to their specific situation
Brief description of benefit as it applies to their specific situation
What our clients say about working with us
I can’t recommend PBC highly enough
I’ve worked with them for 12 months and it has been a great decision for my business development. They are professional, knowledgeable and efficient - and bring such diverse knowledge and skills. If I could give 6 stars I would.
Dr. Roz Rowen
Australian Pet Nutrition
- Founder & CEO
I’m deeply grateful for their dedication and expertise
The team has been instrumental in helping me aim high in the ever-evolving world of pet food. They’ve provided unwavering support and expert guidance, playing a crucial role in shaping key decisions for my business. I’m deeply grateful for their dedication and expertise, and I look forward to many more successful milestones ahead.
Dr. Will Maginness
5 Hounds by Dr. Will
- Founder & CEO
Absolutely thrilled with the services provided by PBC!
As an animal supplement company, we were in search of a team that could truly understand our niche market. PBC has been that and more. Their holistic approach has been a genuine game-changer for us.
Narelle Cooke
CanineCeuticals
- CEO & Founder
Access our 2026 report and get up to date on what's happening in the market.
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